VNG launches new brand presentation

VNG präsentiert neuen Markenauftritt
20. September 2018
VNG AG

VNG AG (VNG) has a new brand presentation from today onwards. The brands “Verbundnetz Gas AG” and “VNG Group” have been merged to form the new “VNG” brand. From now onwards, “VNG“ not only represents VNG AG but is also the umbrella brand for the entire VNG Group. The new logo consists of a stylized yellow ribbon in the form of a V and the acronym “VNG”. The designation “VNG” has been the official abbreviation of Verbundnetz Gas since 1990 and is valid throughout the world.

We are shaping our transformation and giving a signal

Over the past decades, the general conditions faced by the energy sector and the gas industry have changed; at the same time, the VNG Group has continued to develop and has faced new challenges. Nowadays, VNG AG is no longer the same company as it was 28 years ago when the former VEB Verbundnetz Gas was converted into the joint stock company VNG – Verbundnetz Gas Aktiengesellschaft and the brand “Verbundnetz Gas AG” was created.

Since then, many companies have become part of the VNG Group and operational units have been spun off into separate companies. In the last stage of this development to date, VNG Handel & Vertrieb GmbH was founded in the spring of 2018. In addition, the company was renamed: “VNG – Verbundnetz Gas Aktiengesellschaft” became simply “VNG AG”. The new brand and its creation in the year of the company’s 60th anniversary symbolize the development of VNG both internally and to the outside world.

With the implementation of its “VNG 2030+” strategy, VNG is currently pursuing a fundamental transformation into a green, digital, gas-based company that is actively shaping the energy transition. “VNG has successfully evolved from an integrated German natural gas supplier into a strong group of more than 20 companies active throughout Europe, with over 1,200 employees, 60 years of gas expertise and a broad-based, future-oriented portfolio of services in the gas sector and gas infrastructure. It is therefore only logical that this development should be reflected in the company’s external appearance, with a new, modern brand presentation,” says Ulf Heitmüller, Chairman of the Executive Board of VNG AG.

Energy repackaged

Over the past 60 years, VNG has never entirely reinvented itself but has always continued to develop. Evolution, not revolution, was and still is the company’s policy. With its new logo, VNG remains true to this approach as it links the existing brand architecture and takes up design elements from the present brand presentations of its subsidiaries. The lowest common denominator is the triangle; this has become a key element in the design of the new logo, which represents a strong group of companies and symbolizes unity in diversity: VNG pools the competences of its Group companies.


VNG AG

VNG is a group of over 20 companies active in the European energy industry with a broad, future-oriented portfolio of products and services in gas and infrastructure, and 60 years of experience in the energy market. Headquartered in Leipzig, the Group has a workforce of some 1,200 and generated sales of €10 billion in the 2017 financial year.

VNG concentrates on three links in the gas value chain: Trading & Sales, Transport, and Storage. Building on these core competences in the gas business, the Group’s VNG 2030+ strategy places a growing focus on new business fields. These include biogas, digital infrastructure, and district solutions.